Senior Brand Manager
Hemas Consumer BrandsJob Overview
Manage the total brand activities, including marketing strategy, planning and execution of brand plans to meet business objectives in volume, profit and market share. Lead cross-functional collaboration with sales, R&D, production and other stakeholders, and coordinate with external partners for ATL, BTL, creative, research and other marketing activities. Also support new product development (NPD) initiatives for the brand.
Key Responsibilities
- Develop and implement brand strategies to achieve volume, market share and profit targets.
- Plan and execute marketing activities, media plans and consumer promotions (ATL & BTL).
- Lead innovation and new product development projects.
- Understand and analyze consumer behavior; track competitor activities and recommend counter strategies.
- Manage the marketing expense budget effectively.
- Work closely with sales, R&D, packaging, commercial, finance and other functions to deliver brand goals.
- Manage key external partners such as advertising & media agencies, research agencies, suppliers and production houses.
- Analyze and report brand performance (sales, share, margins) and take timely actions.
- Ensure product consistency, quality and a strong market presence.
- Work with senior leadership to develop effective advertising, brand communication and activation plans.
Qualifications & Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 3–4 years of experience as a Brand Manager in an FMCG or similar organization.
- Overall 10–12 years of experience in Branding.
- Strong understanding of consumer behavior and brand communication.
- Proven analytical, interpersonal and negotiation skills.
- Experience from an advertising background is an added advantage.
- Skilled in MS Excel and sales/brand reporting.
- Strategic mindset, execution capability and passion for innovation.
What We Offer
- Purpose-led Brands
- People Who Inspire
- Performance & Innovation
- Impacting Our Community
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Company Information
We are a truly Sri Lankan company, making healthful living for everyday moments of our consumers across all categories, from wellness, beauty, hygiene, homecare and personal care. Work with purpose-led brands that are admired by millions of Sri Lankans making our company’s vision of ‘Enriching Lives’ a reality. We are driven by performance and innovation. We vow to take care of you as you strive to be yourself and make an impact within the company and the community.
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