Manager Category Finance
Hemas Consumer BrandsJob Overview
We are a proud local company and a leader in the FMCG sector that focusses on "empowering families" to live a better tomorrow by providing "innovative solutions". With 12 local brands spanning home and personal care, wellness, beauty, and hygiene, our aim is to create healthful living for our consumers. We take pride in using local insights to innovate, build and 50+ years of manufacturing experience to develop winning brands to serve not just millions of Sri Lankans of all ages but to export to over 15+ countries world wide.
As the Finance Business Partner for the Personal care category, you will provide proactive & timely management information for business-critical decision making. A typical day would entail the individual.
Key Responsibilities
- Shape opportunities for growth and enhanced profitability through analysis of brand/product level profitability.
- Internal and external benchmarking and competitor intelligence to bring insights to develop better HCB financial strategies.
- Financial planning activities including budgeting, forecasting variance analysis on company Advertising and Promotions and overheads budget and ensure optimal resource allocations.
- Steer category reviews and ensure margin and cost drivers are tracked and reported, savings opportunities are executed to safeguard category profitability.
- Ensure streamlined financial evaluation process for trade and promotions evaluations and generate insights and embedding to the company planning process.
- Partner marketing, R&D and supply chain teams with product costing, New product development and sourcing options through business case pre-post evaluations.
- Lead role in driving digitalization initiatives in the marketing finance function such as integrated budgeting, forecasting, and a streamlined marketing expense approval and monitoring system.
- Support marketing function on making choices and provide financial evaluation transparently to build finance savviness in partners.
Qualifications & Requirements
- Holder of a Degree and/or a professional qualification in Finance.
- An MBA would be an added advantage.
- Minimum of 4-5 years' post qualifying experience and minimum of two years in a managerial role.
- Understanding in areas of Sales, Marketing, Manufacturing Operations, Planning and Commercial.
- Competent in stakeholder management and strong interpersonal skills.
- A data driven analytical thinker.
- Exposure in SAP or other ERP system is mandatory.
What We Offer
- We empower our people to grow, innovate, and make an impact.
- You'll be part of a passionate team that values creativity, collaboration, and continuous learning.
- You will have the opportunity to shape brands that touch millions of lives every day.
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Company Information
We are a truly Sri Lankan company, making healthful living for everyday moments of our consumers across all categories, from wellness, beauty, hygiene, homecare and personal care. Work with purpose-led brands that are admired by millions of Sri Lankans making our company’s vision of ‘Enriching Lives’ a reality. We are driven by performance and innovation. We vow to take care of you as you strive to be yourself and make an impact within the company and the community.
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